Hilton’s 11:11 Media is producing with EverWonder Studio, the company behind Netflix’s Reality Check: Inside America’s Next Top Model, and Hi Mom Productions, which made Hulu’s Million Dollar Nannies.
How Sarah Ditum’s Toxic inspired the film
The project grew from 11:11 Media’s April 2024 option of Sarah Ditum’s book Toxic: Women, Fame, and the Tabloid 2000s. The adaptation was initially announced as a docuseries, while Roku now identifies it as a documentary.
Ditum’s book places nine women at the center of its account:
- Paris Hilton
- Britney Spears
- Lindsay Lohan
- Aaliyah
- Janet Jackson
- Amy Winehouse
- Kim Kardashian
- Chyna
- Jennifer Aniston
The book explores how each woman encountered a celebrity culture that could elevate, scrutinize and punish its subjects in rapid succession. In 2024, Ditum said her aim was to put these women “back at the heart of their own stories,” an approach closely aligned with Hilton’s stated vision for the screen adaptation.
Roku has not confirmed which of the book’s subjects, relatives or professional associates will participate in the new interviews. Its announcement promises major figures from the era without naming the guest list, so the casting remains one of the production’s best-kept accessories.
Why Roku is investing in millennial nostalgia
This is not a one-off trip to the low-rise-jeans department. Roku is building a broader pop-culture and fandom strategy around recognizable eras, personalities and franchises.
The company released The Reunion: Laguna Beach on April 10, 2026, then hired former Lifetime executive Nicole Vogel as its Pop Culture & Fandom Lead on August 25. Her remit includes developing projects capable of turning established fan interest into repeatable programming rather than isolated reunion specials.
Brian Tannenbaum, head of originals at Roku Media, called the early 2000s “nostalgic, fascinating and culturally defining.” He said the company wants an original slate that both captures and creates entertainment moments audiences continue discussing.
The potential audience is substantial. Roku says The Roku Channel offers more than 80,000 on-demand titles, over 500 live channels and programming from more than 250 partners. By streaming hours, it ranks second among apps on Roku’s United States platform.
The production arrives with added scrutiny
EverWonder Studio brings recent experience with celebrity retrospectives, but that work has also attracted legal attention. Tyra Banks filed a defamation lawsuit concerning Netflix’s Reality Check: Inside America’s Next Top Model, alleging that interviews were edited to create a false narrative. The Associated Press identified EverWonder as a defendant. The claims are allegations and have not been established as fact.
That dispute makes editorial choices especially relevant for a documentary promising to correct older media narratives. A project about women losing control of their public stories will face close attention over how interviews are framed, cut and contextualized.
Executive producers on The It Girls: Inside the 2000s are Paris Hilton, Sarah Ditum, Bruce Gersh, Bruce Robertson, Joanna Studebaker, Jon Adler, Amanda Spain, Missy Walker, Andrea Metz and Michelle Peerali.
No exact 2027 premiere date has been announced. For now, the trucker hats can remain in storage, but perhaps not too far back.
